If you're a tradie, then you know that having a website is essential for your business. Not only does it give customers another way to find out about your services, but it also allows you to showcase your work and attract new clients. But not just any website will do - your tradie website needs to have the right features in order to be successful. In this blog post, we'll discuss the top 16 things that every tradie website needs. Read on!
1. A clear and concise description of your services.
Your tradie website needs to have a clear and concise description of the services that you offer. This should include an overview of the work that you do, as well as any specialties or areas of expertise. Customers should be able to quickly and easily understand what it is that you do, so they can determine whether or not you're the right tradie for the job.
2. High-quality photos of your work.
If you want potential customers to hire you, then you need to show them what you're capable of! Include high-quality photos of your previous projects on your website, so potential clients can see the kind of workmanship they can expect from you. Make sure to include a mix of photos that show off both the finished product and the process involved in getting there.
3. Customer testimonials.
Social proof is essential for any tradie website - potential customers want to see that others have been happy with your work before they decide to hire you themselves. Include customer testimonials on your website, along with photos if possible. This will help to build trust and confidence in your business, making it more likely that visitors will choose to hire you.
4. Your contact information.
It's important to make it easy for potential customers to get in touch with you, so be sure to include your contact information prominently on your tradie website. Include your phone number, email address, and physical address (if you have one), so customers can get in touch with you however they prefer.
5. A call to action.
Your tradie website needs to have a clear call to action, telling visitors what you want them to do next. Whether it's calling you for a free quote or filling out a contact form, make sure your call to action is easy to spot and straightforward. This will help encourage visitors to take the next step and get in touch with you about their project.
6. An up-to-date portfolio.
An up-to-date portfolio is essential for any tradie website - it's one of the best ways to show off your work and attract new clients. Be sure to include photos and descriptions of your most recent projects, as well as any information about upcoming projects that you're working on. This will give potential customers a good idea of what you're capable of, and it might just convince them to hire you for their next project.
7. A blog.
A blog is a great way to show off your expertise and attract new customers. Write helpful articles that focus on the work that you do, and be sure to include photos and videos to really show off your skills. You can also use your blog to keep potential customers up-to-date on any news or events related to your business.
8. A map.
If you have a physical location, be sure to include a map on your tradie website. This will make it easy for potential customers to find you, and it can also help improve your local search ranking. If you don't have a physical location, you can still include a map that shows off the areas that you service.
9. A clear and easy-to-use design.
Your tradie website needs to have a clear and easy-to-use design, so potential customers can easily find the information they're looking for. Keep your navigation simple and straightforward, and use clear and concise text throughout your website. Avoid using too much jargon or technical language - remember that not everyone is familiar with the work that you do.
10. Mobile-friendly design.
More and more people are using their phones and tablets to browse the internet, so it's essential that your tradie website is designed with mobile devices in mind. Be sure to use a responsive design that looks great on all screen sizes, and make sure your website is easy to navigate on a smaller screen. You might also want to consider creating a separate mobile app for your business.
11. Search engine optimisation.
Search engine optimisation (SEO) is essential for any tradie website - it's how you make sure your website shows up in search results when potential customers are looking for someone to hire. Be sure to include relevant keywords throughout your website, and use backlinks to help improve your ranking. You can also pay for ads that will appear in search results when potential customers are looking for someone to hire.
12. Google Analytics.
Google Analytics is a free tool that allows you to track the traffic to your tradie website. This information can be incredibly valuable, as it can help you see which parts of your website are working well and which need improvement. You can also use Google Analytics to track conversions, so you can see how many visitors to your website are actually hiring you for their project.
13. A way to collect payments.
If you're going to be collecting payments on your tradie website, you'll need a way to do it. There are a few different options available, so be sure to choose one that will work well for your business. You might want to use a service like PayPal, or you might want to set up a merchant account with your bank. Whichever option you choose, be sure to include clear instructions on your website so potential customers know how to make a payment.
14. Social media integration.
Social media is a great way to market your tradie business, and it can also help improve your website's search ranking. Be sure to include links to your social media pages on your tradie website, and be sure to share your website content on your social media pages. You can also use social media ads to reach potential customers who might not find your website otherwise.
15. A contact form.
A contact form is a must-have for any tradie website. This is how potential customers will get in touch with you, so be sure to include a form that's easy to use and mobile-friendly. Be sure to include all of the relevant information that potential customers will need, such as your name, phone number, email address, and physical address.
16. Live chat.
Live chat is a great way to provide customer service on your tradie website. This feature allows visitors to chat with you in real-time, so they can get answers to their questions right away. Live chat can also help increase sales, as it gives potential customers the opportunity to ask for more information about your services before making a purchase. Be realistic though - this is a terrible feature to use if no one is available to respond immediately.
If you want your tradie website to succeed, then you need to make sure it includes all of the above elements. By following these tips, you can create a website that will attract new customers and help grow your business.