There's no question that having a website is important for plumbers and electricians. It's the first-place people will go to learn more about your business, see your work, and get in touch with you. But just having a website isn't enough - you need to generate leads from it. Let's quickly go through seven ways to generate better leads for your plumbing or electrical business using your website.
1. Use attractive and relevant imagery
People are visual creatures, and the first thing they're going to notice on your website is the images. Make sure you're using high-quality, professional photos that accurately represent your work. And don't be afraid to get creative - if you can find a way to stand out from the competition, you'll be more likely to generate leads. Some good approaches are to get some candid photos in there of your team, some cheeky smiles and a laugh or two to show that comradery within your organisation. These can get attention, show you've got a good culture within your business and generate trust that helps with the first point of contact (and hopefully a purchasing decision!).
2. Use keyword-rich content
When people are looking for plumbers or electricians online, they're going to use search engines like Google. That means it's important to use keywords throughout your website so that you can appear in those search results. But beware - stuff your content full of keywords and you'll turn off potential leads. Instead, focus on creating well-written, informative content that just happens to include the keywords you're targeting.
A great way to think about this is to take yourself into the mind of your customer, and what types of questions or concerns they may have. What are the types of things they might research online? Grab these topics, and write some helpful articles for them. They'll not only appreciate it, but your website will too when it comes to rankings.
3. Offer something for free
One great way to generate leads from your website is to offer something for free - like a downloadable guide, or free inspection. People are always looking for helpful resources and freebies, and if you can provide them with something valuable, they'll be more likely to reach out to you when they need your services.
4. Use strong calls-to-action
Throughout your website, you should have strong calls-to-action (CTAs) that encourage people to take the next step with you. Whether it's booking an appointment, requesting a quote or requesting an ongoing maintenance contract, make sure your CTAs are clear and easy to follow.
5. Make it easy to contact you
When someone is ready to reach out to you, you want to make it as easy as possible for them. Include your contact information prominently on your website, and make sure it's up-to-date. Useability studies show how customers interact with websites, and their eyes tend to look for phone numbers in the top right hand corner of the page… as they scan from left to right. If you want calls, this is a great place to put them! You might also want to consider adding a contact form so that people can get in touch with you without even having to pick up the phone.
6. Optimize for mobile
More and more people are using their smartphones and tablets to browse the web, so it's important that your website is optimized for mobile devices. If it's not, you could be missing out on a lot of potential leads. Make sure your website is responsive and easy to use on a small screen, and you'll be in good shape.
7. Get found, and analyze your results
Finally, it's important to track your website's performance so that you can see what's working and what's not.
Search results are one thing - you need to make sure everyone knows you've got a website through any means possible. So put it on your business cards, flyers, vehicle signage (why not with a giant QR code?) and any shopfront you have.
Use Google Analytics or another similar tool to track your website traffic, leads, and conversions. That way, you can adjust your strategy over time to get the best results possible.
By following these seven tips, you can generate better leads for your plumbing or electrical business using your website!