Video testimonials are one of the most powerful tools a business can use to increase trust and credibility with potential customers.
In fact, studies show that video testimonials are more trusted than written testimonials!
When people see a video of someone talking about how great your product or service is, they are much more likely to believe it. That's why video testimonials should be an important part of your marketing strategy.
There are several reasons why video testimonials are so powerful. First, they allow potential customers to see and hear your satisfied customers. This is much more effective than just reading testimonials because people can see the emotion in your customer's faces and hear the sincerity in their voices. This helps build trust and credibility with potential customers.
Another reason video testimonials work so well is that they add a personal touch to your marketing. When potential customers see a video of someone talking about your product or service, it makes them feel like they know you and your business. This personal connection can be very valuable in converting leads into customers.
Why use video to attract more customers
Here's the top 3 reasons why video testimonials are so effective in attracting new business.
- They provide social proof that your product or service is effective and worth investing in. When potential customers see positive reviews from real, satisfied customers, they're much more likely to trust your company and make a business deal with you.
- Video testimonials are a great way to build credibility and trust. When people see that others have had success with your product or service, they're much more likely to believe that you can help them as well.
- Video testimonials are an excellent way to showcase your company's personality and culture. When potential customers see the faces behind your business and hear about your values and mission, they're much more likely to connect with you and want to do business with you.
How to use video testimonials on websites and social media
Now that we've discussed the power of video testimonials, let's talk about how you can use them on your website and social media.
The first step is to gather video testimonials from your satisfied customers. You can do this by sending out email surveys or conducting in-person interviews. Once you have a few video testimonials, you're ready to embed them on your website and share them on social media.
To embed a video testimonial on your website, simply add a Self-hosted Video Player element to your page and upload the video. On websites built by us, it's easy to add a video player using popular 3rd party services - such as YouTube, Vimeo, and Wistia.
To share video testimonials on social media, simply post the video on your company's page with a short description.
You can load up your Instagram post with a stack of hashtags to increase the reach of your video. On Facebook, keep the hashtags down to 1 or 2. You can also include a link to your website so potential customers can learn more about your business. We'd use this valuable technique on YouTube in the video description text and it may help your website rank better on search engines.
An important thing that will determine the success of your video on social media is how engaging it is to its viewers on any social platform. The goal is to upload a video that is enjoyable enough to watch in its entirety - if you load something short and snappy (15-30 seconds) and it is entertaining, the chances are it will be watched in full. In turn, you'll be rewarded with it being shown to more viewers. On the other hand, if you load a long & boring video that's 5 minutes in duration and is only watched for the first 5-10 seconds… it will be shown to far fewer people.
South Coast Video Testimonial Examples
Jeff Garrad, the owner of Narooma Stainless, reviews the EASYkleen systems. He spoke about the ease of use of EASYkleen systems and how they helped their stainless-steel company.
Ben, a home owner from Merimbula recommends Keogh Plumbing for all of its services, including solar hot water systems.
It's time to promote your business with video
The popularity of video content is continually on the rise and is more important than ever. If you're not using video testimonials in your marketing, you're missing out on a powerful tool that can help you increase sales and grow your business.
Are you a business located on the South Coast, from Batemans Bay to Bega and ready to start using video testimonials? Contact us today! We can help you produce high-quality video testimonials that will showcase your satisfied customers and help you build trust and credibility with potential customers. Contact us today to learn more!