6 Website Features for Optimum ROI
From Batemans Bay to Merimbula, savvy South Coast businesses are becoming increasingly aware that their website needs to measured to have an understanding of how successful it is. Like an employee or TV commercial, you’ve put in money, and what are you getting out of it? To measure the ROI of your website, you must understand:
- How much traffic it’s receiving (through website analytics – e.g Google)
- How many leads you are getting from the website
- Contact form enquiries
- Phone enquiries (you must qualify how they heard from you)
- The percentage of these leads that have turned into sales, and;
- The value of those sales
With the value of the sales generated at hand, you need to compare against the cost of the website. How to do that? Most websites receive significant updates every 2-3 years to adapt to new trends, new branding, add new sales tools such as brief / quote forms or e-commerce sales etc. So if you factor in the cost of the website, any updates and hosting over 3 years you’ll have a good basis for comparison. To calculate the ROI as a percentage, follow the basic equation offered below:
(Return – Investment)100 / (Investment) = %ROI
e.g if 3 years annual sales is $75000, and the website purchase cost & 3 years hosting was $5000 in total, then:
(75000-5000) x 100 / 5000 = 1400% return on investment.
We encourage you to look at your own figures and measure how you’re tracking. If you don’t have the data, well… why not? And, if things don’t add up favourably – what’s the next course of action?
There’s a lot of things you can do to improve upon your website investment in order to make it more effective. Does it look good? What’s it’s purpose? Can it be found online? Is it displaying well on mobile phones? Are you selling on it? Are you gathering data about customers from it? Are you freshening up the content on it regularly? We’re across a lot of the tips and tricks that make an effective online presence – so read through some of the features we offer in all of our website rebuilds and new sites built from scratch:
Look great and rise above the competition.
We focus on function first and map out key pages of your website using “wireframes”. They’re a little like an architect’s floor plan, only for a website. From here, we either design or use your existing brand elements to build a gorgeous site from scratch.
You’ll notice our sites have a special touch and always look great. That’s because we’re one of the few local agencies that can produce creative over every medium and code it well; we conceive a design and build it, rather shoe-horn into templates.
We can also provide slick creative for web, eDMs and social, such as promo videos, banners & infographics.
Mobile & Tablet Friendly
Reach out to 100% of your potential clients.
Did you know at least 50% of your visitors are looking at your website from a phone or tablet? All of our websites are responsive – meaning all key elements, photos, graphics and containers of text are in elastic boxes to suit every screen size, including handheld devices.
Sometimes content needs to be removed or sorted differently – for example, a big feature image on a desktop is just not useful on a mobile phone. And there’s mobile specific content you may need – such as a prominent “call us” or “book” button that doesn’t feature on desktops. We can handle it.
With testing and QA on all devices and major browsers, we ensure nothing is out of place.
Integrate with other apps
Save time running your business with a smarter website.
Save time with an improved business workflow. Do you use any cloud based services? Google apps? We can help you integrate your website or other services with your own internal systems, such as…
- Contacts from lead generation forms straight to CRM
- Online transactions to Xero accounting
- Quote building forms that create Xero quotes
- Website content auto-broadcasts to Social Media
- Selling online and on Facebook
- Populate Google Docs from forms or surveys
Custom online stores that do what you want.
Without costing the earth, we can create beautiful, custom made e-commerce stores that you can manage yourself. Imagine your new store with…
- Custom product presentation & purchase interactions
- Endless categorisation and featured product options
- Stock & inventory levels
- Custom delivery methods and pricing
- Secure transactions over SSL
- Transfers direct to your bank account, PayPal or Stripe
Update your own content
Own it and love it!
Our websites use content management systems that make it easy for you or your staff to update images, video content, news and page content.
Do you have a new service, or has your pricing changed? No problem – login, select the page and make the change – it’s as simple as using any basic office software on your computer.
We use a highly flexible platform that is easy to use, and caters for many options in the future for upgrades – whether it’s upgrading to e-commerce facilities, special bookings forms or secure, member areas. It’s also open-source – which means anyone can use it, work on it & host it; you’re not trapped with any one agency!
Search Engine Optimisation
Leading SEO performance for 20 years.
We’ve been ranking sites consistently at #1, #2 and #3 for nearly 20 years. Isn’t that how you found us? We can do the same for you – researching the most used, local keywords in your industry or profession. One recent customer, Narooma Charters, has benefitted from search ranking positions mainly in position #1 and #2 for 15 out of 20 of the researched keywords we’re ranking the site for. The rest are under half way down the page, up to #5.
Did you know the chance of somebody clicking your website lower down on page 1 of a search result is significantly lower than the first 3? While search engine results are highly competitive and can take some time, typically the results are long lasting. The traffic and subsequent business you’ll get from a beautifully optimised, content rich website continues with a very good half-life, while Google Ads are costly and the results disappear as soon as you stop paying.
20 years of SEO – the fundamentals are the same.
We remember building websites from scratch in the 90s. Back then, the main search engine was Altavista, and Google didn’t even exist. A lot has changed, but the fundamentals haven’t. All of our websites come with a basic level of of search optimisation, and we have 3 plans for continual improvement.
Many of our sites rank well within the first few weeks, and with a little tweaking they’re on page 1 for all but the most competitive keywords. We’re a bit nerdy and know all the tricks!