More South Coast SEO wins (and fails!)

Commit to content and a long haul

I’d like to showcase two case studies of customers on our search term monitoring software. We built both websites, and optimised them for a range of website keywords.

Both sites were:

  • Built using similar on-page optimisation methods
  • Optimised for similar locality keywords (e.g South Coast, Batemans Bay, Narooma)
  • Hosted on the same high speed servers, on the same I.P address range
  • Enhanced with the same performance tweaks – caching, image optimisation, etc
  • Filled with great, well structured content, headings, page titles etc

A good start right? 

A very good start. In fact, we find in general, using the above points and a good content creation program that over time a website will be ranking on page one for not only for competitive keyword phrases, but a broad spectrum of “long tail” phrases within months (and sometimes weeks). Depending on the competition, if you adhere to a strategy where you deliver great content to a schedule, over 6-12 months you’re starting to look at #1 and #2 positions for these keywords. It’s not guaranteed, but the premise is pretty basic; it’s a long haul where provided your website is built well, content is king.

So without further ado, let’s look at some real results…

Customer #1

SEO Win Report

Good content, no quick fixes

The above image shows our clients rankings. Some key pointers – look at the column 2nd from the right, “Initial Rank”. This is the first value recorded for these search words before we began optimising the new site. Compare those to the “Current Rank” to see what the work has done. Loads right? Page 1 city!

Search term rankings are always in a state of flux, which is why we have “Current Rank” and “Highest Rank” to keep track of where we’re at. You can see here, the positioning for most terms is relatively stable, and mainly in the top 1-4 positions on Google.

Customer #2

SEO Fail Report

Don’t try quick fixes…

The above image shows our other client’s rankings. Uh-oh.

This site was new, and had a new domain name – which admittedly gave it a tougher start. However, it was well on it’s way to ranking on page 1 – needing an estimated 2-3 months work to do so.  Unfortunately, the client was lured in by an email claiming to boost search rankings, and the client paid the down payment.

In this case, look at the “Highest Rank”. We’d placed the site on page 2 (some other, less common terms were on page 1) within weeks, for a brand new site and new domain (older sites with history rank with less effort). Now, in the last few weeks – after months of “optimisation” by an offshore SEO team, take a look at the Current Rank. They now have 90% of the keyword terms sitting at page 9, 10 or beyond. That is what I would call a massive failure and waste of money. I don’t need to, but I’m tracking this so that I can provide my customer some evidence of this failure so that they can hopefully recoup some money one day.

Many of these search optimisation ‘experts’ have similar traits and do similar things:

  • They spam your email box
  • They cold call you
  • They are offshore
  • They offer zero accountability
  • They have aggressive sales tactics and techno-babble consumers
  • They spam the internet with dodgy content to boost your rankings – Google is not fooled
  • Their backlinks come from obscure sites and offer little value
  • and worse still, they might
    • register a new web address (because.. reasons, uh huh)  and redirect to it
    • build a new “optimised” site… unnecessarily
    • put you on some hosting plan, and trap you in
    • be mysteriously unavailable when you try to bail out

Sounds great! Where do I sign!

The crazy thing is, looking at the new, new site prepared for my client, I can see they removed all of the great built in optimisation we already provided, and the client had already paid for. To quote Gwen Stefani, this sh*t is bananas.

Moral of the story? Stick to a local provider who appears to know what they’re doing for your local keywords. And one that is actually accountable for their actions.

Ahem!

South Coast SEO Fisse Design
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Fisse Design

Shop 5/4-6 Noorooma Cres,
Narooma NSW, Australia

5.017 reviews
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Jervis Bay Kayak & Paddlesports Co

a year ago

Adrian and his team are simply amazing. We are an existing business and our old website was out of date and quite complex. We spoke to a few designers but Adrian stood out for being wonderful to talk to (I actually understood what he was saying!) and making the entire process so simple, along with working to our budget. The team created an amazing new site, on schedule, on budget and kept us up to date the whole way through. I had been in fear of getting this done but have already let them know our new business will be getting set up through them without a doubt!


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Shilo Christie

a year ago

Adrian is a fantastic at his job and so is Sarah. Excellent service and great they built a fantastic website for us! Would definitely recommend 😊


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Matthew Deveson

2 years ago

We recently had Fisse Design build our website www.whalemotorinn.com - excellent service and we are very happy with the outcome. For example, easy navigation, great look and feel and all of the pictures and content that we wanted to reflect what our business is about. Most of all Fisse Design was able to capture the essence of our vision and our reason for being in the site. Thanks Adrian and Sarah - Matt & Jen


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Whale Inn and Restaurant

2 years ago

Fisse Design have just completed our new website and the whole process was so smooth, from the re-design, transition and launch. The site really captures our us and business and looks amazing. Thanks for helping improve our business!


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Rachele O'Reilly

2 years ago

Always very professional. A creative approach. Lovely to deal with.

Rachele O’Reilly
Impact Exhibitions & Events


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Venetian Plaster – All Render Texture

3 years ago

Adrian was great, he was fast and reliable and understood what I wanted. and he did a great job on my website. Something no one else had the time or effort or talent to help me. I highly recommend fisse design!


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Jodee Coyle

3 years ago

I asked Fisse Design to do our web page and facebook. From the minute i waked in to door Adrian and Sarah were friendly, warm, professional and very easy to deal with. For someone like me who knows very little about the process, they both made it so easy. Thank you. Would highly recommend.


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Eric Hopkins

3 years ago

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Narelle Jackson

3 years ago

I am the new manager at Horizon Holiday Apartments in Narooma. I initially contacted Fisse Design to organise a revamp of the Horizon legacy website with a view to provide a new site in 2018. The professionalism, knowledge and design ability of the staff at Fisse Design is absolutely fantastic. As it turned out, the legacy website had many broken links and instead of a revamp, Fisse Design provided us with a complete new website to meet our initial needs within a 1 week period which is just an amazing outcome. We could not be happier with the service that Fisse Design has provided us and we look forward to working closely with Fisse Design in 2018 to build a more informative and guest focussed website with lots of additional information. I thank Fisse Design for everything you have done for us. I honestly believe that there would not be a better web designer/developer in Australia that would work with you so closely and ensure the client receives exactly what is asked for. Well done Fisse Design and thank you so very much. Narelle @ Horizon Holiday Apartments.


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Oakleigh Farm Cottages

4 years ago

Thanks to Fisse Design for the upgrade of our tired outdated website to a modern reactive site with online booking page and content manager.We are loving the ongoing customer service from web hosting to upgrades & technical support. It give us peace of mind to have Fisse Design looking after our gateway to the world.


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Lou Porich

4 years ago

Fisse Design are fantastic to work with. They have done a great job developing the new Burrabooks website… not launched yet, but getting closer.

Very friendly, professional and cooperative! Thanks for a great job Adrian.


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Vicki Moorhead

4 years ago

Right from our first design brief with Adrian, everything seemed to feel like it was going to be "too easy". Our area of expertise is everything bicycle & Adrian is all about website design. Bring the two together & we now have a slick web page, thats easy to update, looks great on any platform & our business digital presence has soared in performance.


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ChelleMick Gardner

5 years ago

We were recommended to Adrian through friends and couldn't be happier with the results so far. We have engaged with Fisse Design to host, redesign and optimize our site on the internet.

Early days but already seeing results. Highly Recommended.


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Karen Mclellan

5 years ago

We asked Fisse design to build us a new website last year for Oakleigh farm cottages and were really impressed with how Adrian really wanted to get to know us and the business first, so that he fully understood what we needed. We wanted a modern, sophisticated, mobile-responsive design that was user-friendly, really ranked well and integrated our booking system and that is exactly what we got. It's been working really well for us and Adrian is always there with support, ongoing updates and general advice on the online presence of our business. Always approachable, easy to get on with and adaptable. Highly recommended


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Don Waterfield

5 years ago

After about 7 years using Ebay exclusively to sell our product, we decided that it was time to have our own website but did not know where to start. We found Fisse Design via google, discussed our needs with Adrian and he came up with a website that was beyond our expectations. Initially we required a website that linked our viewers back to our Ebay online Store, however after 12 months we decided to run our website and Ebay separately and had Adrian design a shopping cart. The website has gone from strength to strength due to Adrian's help and advice. We could not be happier with the website and Adrian has set it up so as we can change product, blog and upload images etc. We have no hesitation in recommending Fisse Design to anyone.


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Chris Smith

5 years ago

We got Fisse Design to redevelop our website and make it stand above our competition. For us the biggest asks were for it to rank well on Google, for the site to look great (on mobile phones too) and to hook it up with our bookings system. I trialled a few bookings systems until I found the right one for me, and Adrian got it to work with all of them. He did the lot and we simply couldn’t be happier. He did it for a great price and now he’s hosted it for over 2 years without one hiccup. As for the search engines, almost immediately we saw the effect of his optimisation work and over the weeks and months we enjoyed #1 , #2 and #3 rankings for all of our main search keywords. He also gave us some sound advice and a basic online marketing strategy which we followed - and it has all simply worked! Anytime I’ve got a problem, he sorts me out. Absolute legend, highly recommended.